ATLANTA DAIRIES ANNOUNCES FIRST TENANT

LIVE MUSIC IS HEADING TO MEMORIAL DRIVE!

PACES PROPERTIES ANNOUNCES FIRST ATLANTA DAIRIES TENANT

AGON ENTERTAINMENT IN CONJUNCTION WITH TERMINAL WEST INKS DEAL FOR MUSIC & SPECIAL EVENTS VENUE

Paces Properties is pleased to announce the first executed lease to bring live music to Atlanta Dairies on Memorial Drive has been signed. Agon Entertainment, owners of the Georgia Theatre and recently acquired Variety Playhouse, have signed a lease and will work with Terminal West to open a multi-use facility that will operate as a special event space, concert hall, and will have a rooftop bar with skyline views.

 

“Our goal with Atlanta Dairies is to create an environment where you can live, work, dine, entertain and now catch a live show because of what Agon and Terminal West are going to bring to the project,” added David Cochran, President and CEO of Paces Properties. “It has been a clear alignment since we first crossed paths. Their reputation of being good operators at the Georgia Theatre and Terminal West respectively, combined with their local proximity and excitement for the project made this a solid signing for all of us at Paces. We are proud to have this team as a featured attraction in the development.”

 

Located just off the Beltline at 777 Memorial Drive, the highly-anticipated Atlanta Dairies redevelopment is set to transform a historic icon in Reynoldstown into a new cultural and entertainment destination. With a focus on regional, specialty retailers, services and restaurants, the 93,000 square foot Atlanta Dairies will be firmly rooted in community while providing music, retail, entertainment and office opportunities.

 

“We are very excited about the Atlanta Dairies project, and to finally work with the Georgia Theatre/Agon in an official capacity,” said Alan Sher of Terminal West. “Our shared genuine appreciation for live music coupled with our proven track record of venue construction and renovation makes this a very strong team.”

 

Atlanta Dairies is targeted to open in late 2017.

 

“The Atlanta music scene is redefining itself and with the recent changes, we are looking forward to being a positive addition to the landscape when we open,” added Scott Orvold of Agon/Terminal West.

 

PACES PROPERTIES BEGINS LEASING AT ATLANTA DAIRIES ON MEMORIAL DRIVE

Located just off the Beltline at 777 Memorial Drive, the highly-anticipated Atlanta Dairies redevelopment transforms a historic icon in Reynoldstown into a new center of gravity for Atlanta’s vibrant Eastside neighborhoods. For 60 years, the old Atlanta Dairies cooperative, with its familiar milk carton sign and Art Deco façade, was a hub of commercial activity on Memorial Drive. Paces Properties’ vision for a mixed-use development at Atlanta Dairies, steeped in entertainment, adds a new chapter to the story of this changing corridor.

 

Building on Paces Properties’ longstanding mission to reinvent Atlanta’s historic industrial sites, the Dairies project will bring a new cultural and entertainment destination to Memorial, while preserving the best qualities of site’s industrial character. Original elements such as catwalks, loading docks, concrete structures, and the iconic milk carton will be carefully restored and integrated into the new development.

 

With a focus on regional, specialty retailers, services and restaurants, the 93,000 square foot Atlanta Dairies will be firmly rooted in community while providing music, retail, entertainment and office opportunities. Dairies will serve up modern interpretations of American classics: a to-be-announced barbecue restaurant, a retro-modern, roadside diner with skyline views, and a trading company featuring uncommon goods by Southern artisans. But it’s the unique cultural offerings that make Atlanta Dairies a true urban destination.

 

Atlanta Dairies will feature a mid-sized music venue along with more intimate performing spaces, making it a place to discover emerging national acts and catch regional favorites. At the entrance to the historic structure, guests will be welcomed with a southern bookstore café that will host Atlanta’s literary community and an archive of regional artifacts. From there, everything comes together in “The Yard,” a generous central greenspace, that provides a much needed setting to meet, relax, and people watch. 

 

“After our success with Krog Street Market, we purchased the Atlanta Dairies property in December of 2014 and looked to spearhead another urban renewal project that focused more on live music and entertainment. Since that purchase, some of the city’s most iconic music venues have either been sold or are experiencing turmoil,” explains David Cochran, President + CEO of Paces Properties. “Dairies is coming together at the right time and can possibly fill that void or become a new home to one of the displaced venues. Ultimately, we envision Dairies to be an authentic gathering place where guests can come for a meal, stick around for drinks and games or enjoy live music and events – again and again. A community hub.”

 

Dairies will also offer 40,000 square feet of inspiring and elevated creative office space in a voluminous “sky campus” setting with views of Downtown Atlanta’s skyline on one side, and green space and hammocks on the other, all connected by a network of catwalks original to the Dairies structure.  Parking will encompass a mix of surface, street, and deck access, plus ample bike parking for neighborhood cyclists and Beltline-goers.

 

Future phases will also bring 315 new luxury apartments to the Dairies property, with a mix of studios, one and two-bedroom rental units.