Located just off the Beltline at 777 Memorial Drive, the highly-anticipated Atlanta Dairies redevelopment transforms a historic icon in Reynoldstown into a new center of gravity for Atlanta’s vibrant Eastside neighborhoods. For 60 years, the old Atlanta Dairies cooperative, with its familiar milk carton sign and Art Deco façade, was a hub of commercial activity on Memorial Drive. Paces Properties’ vision for a mixed-use development at Atlanta Dairies, steeped in entertainment, adds a new chapter to the story of this changing corridor.
Building on Paces Properties’ longstanding mission to reinvent Atlanta’s historic industrial sites, the Dairies project will bring a new cultural and entertainment destination to Memorial, while preserving the best qualities of site’s industrial character. Original elements such as catwalks, loading docks, concrete structures, and the iconic milk carton will be carefully restored and integrated into the new development.
With a focus on regional, specialty retailers, services and restaurants, the 93,000 square foot Atlanta Dairies will be firmly rooted in community while providing music, retail, entertainment and office opportunities. Dairies will serve up modern interpretations of American classics: a to-be-announced barbecue restaurant, a retro-modern, roadside diner with skyline views, and a trading company featuring uncommon goods by Southern artisans. But it’s the unique cultural offerings that make Atlanta Dairies a true urban destination.
Atlanta Dairies will feature a mid-sized music venue along with more intimate performing spaces, making it a place to discover emerging national acts and catch regional favorites. At the entrance to the historic structure, guests will be welcomed with a southern bookstore café that will host Atlanta’s literary community and an archive of regional artifacts. From there, everything comes together in “The Yard,” a generous central greenspace, that provides a much needed setting to meet, relax, and people watch.
“After our success with Krog Street Market, we purchased the Atlanta Dairies property in December of 2014 and looked to spearhead another urban renewal project that focused more on live music and entertainment. Since that purchase, some of the city’s most iconic music venues have either been sold or are experiencing turmoil,” explains David Cochran, President + CEO of Paces Properties. “Dairies is coming together at the right time and can possibly fill that void or become a new home to one of the displaced venues. Ultimately, we envision Dairies to be an authentic gathering place where guests can come for a meal, stick around for drinks and games or enjoy live music and events – again and again. A community hub.”
Dairies will also offer 40,000 square feet of inspiring and elevated creative office space in a voluminous “sky campus” setting with views of Downtown Atlanta’s skyline on one side, and green space and hammocks on the other, all connected by a network of catwalks original to the Dairies structure. Parking will encompass a mix of surface, street, and deck access, plus ample bike parking for neighborhood cyclists and Beltline-goers.
Future phases will also bring 315 new luxury apartments to the Dairies property, with a mix of studios, one and two-bedroom rental units.